Solar-powered restaurant design a part of new Chipotle sustainability marketing campaign

By SB Staff April 11, 2023

Chipotle Mexican Grill is aiming to spice up sustainability through the use of 100% renewable energy in a brand new all electrical restaurant design.

The new design works to maximise energy effectivity in its tools and methods and makes use of solar and wind power by way of the acquisition of licensed renewable energy credit. The firm lately opened eating places with the brand new options in Gloucester, Virginia, and Jacksonville, Florida, with a 3rd location opening later this summer time in Castle Rock, Colorado1. The new restaurant design pilot will assist Chipotle progress towards its science-based targets, established in alignment with Science Based Targets initiative (SBTi), to cut back direct and oblique greenhouse fuel emissions 50% by 2030 in comparison with a 2019 baseline.

Key options of Chipotle’s accountable restaurant design idea embody:

  • Rooftop solar panels, the place possible.
  • All-electric tools and methods to interchange fuel power.
  • Heat pump water heaters.
  • Smaller electrical cookline and improved exhaust hoods in comparison with different Chipotle kitchens.
  • Energy administration methods (which have already been deployed in most present restaurant areas).
  • Biodegradable service ware comparable to cutlery, straws, bowls, cups and lids.
  • Cactus leather-based chairs.
  • Artwork created from recycled rice husks.
  • Electric car charging stations at choose areas.

With a aim of finally rising to 7,000 areas in North America, Chipotle will leverage its new restaurant openings to scale the corporate’s general impression. The restaurant chain plans to have greater than 100 of its new areas in 2024 use all-electric tools and at the least some further parts from its new design. The firm will proceed to innovate and iterate on the brand new design because it features operational suggestions and insights.

“With our aggressive development goal in North America, we hold ourselves accountable to reduce the environmental impact of our restaurants,” stated Laurie Schalow, chief company affairs officer at Chipotle. “We are aiming to incorporate some elements of our responsible restaurant design into many of our new restaurant openings going forward.”

To assist meet its aim of decreasing direct and oblique greenhouse fuel emissions company-wide, Chipotle is instituting numerous further initiatives, together with:

  • Standardizing the set up of energy administration methods at each restaurant to handle heating and cooling, refrigeration temperatures and different tools.
  • Exploring better use of low carbon fuels and adoption of renewable assets in logistics.
  • Investing in tasks to drive emission reductions in beef and dairy manufacturing.
  • Exploring and creating methods to help better adoption of regenerative agriculture practices amongst provide chain companions.
  • Developing plans for providing further vegetarian and vegan menu gadgets.
  • Increasing the quantity of native produce2 bought in 2023 to a deliberate whole of at the least 36.4 million kilos.

Human Nature

Chipotle has additionally launched a brand new brief movie known as “Human Nature” that may air as a nationwide TV advert. The piece, created by Anomaly, options side-by-side photographs of people and nature, emphasizing their aesthetic similarities whereas conveying the significance of people reconnecting bodily and emotionally with the atmosphere.

“Since its founding in 1993, Chipotle’s mindset and approach to food has always been about working with, not against, nature and using real ingredients free of any artificial flavors, colors or preservatives,” stated Chris Brandt, chief advertising and marketing officer. “‘Human Nature celebrates how Chipotle serves food that is both good for you and better for the planet. Strengthening our connection with nature is key to producing responsibly raised food for generations to come.”

2022 Sustainability Report

Together with the launch of its new restaurant design and the “Human Nature” film, Chipotle published its 2022 Sustainability Report, which showcases its efforts in three categories: People, Food and Animals, and the Environment. The report covers Chipotle’s impression, progress, and targets in areas that play a vital function in its mission to Cultivate a Better World. To overview the complete report, go to

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Tags: C&I, Chipotle Mexican Grill, industrial and industrial, rooftop solar, sustainability

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