June 20, 2023
You lately put in solar panels on a home-owner’s roof. They like it. They’re saving cash whereas feeling good about defending the setting. But a number of weeks later, there’s a power outage they usually lose the flexibility to power their home from their solar panels alone. To prime all of it off, they’re getting hit with excessive energy payments from drawing from the grid throughout peak hours. Without correct battery storage, they’ll’t keep their way of life in the course of the outage.
This has turn out to be a well-recognized expertise however may be made simpler with a whole-home solar + battery storage resolution.
Energy options shouldn’t be siloed. It’s not solar versus battery; it’s each. As the market evolves to handle a extra tech-savvy buyer base that’s each sustainably minded and price-conscious, distributors and installers have to strategy home energy holistically. Batteries will more and more–arguably inevitably–turn out to be a fixture within the solar market nationally, and savvy installers are embracing the shift.
Selling the case for an entire home clear energy system may be sophisticated for installers and complicated for owners. While there isn’t a one-size-fits-all strategy, all of it comes all the way down to the shopper: What’s one of the best configuration for them?
Creating a extra resilient home
More and extra shoppers have embraced the core advantages of solar energy. It helps shoppers lower down on the price of energy payments and it’s higher for the setting. But as rising issues about electrical energy shortages and the frequency of climate occasions have elevated, one other issue has emerged as a driver for shoppers, along with price financial savings and environmentalism: resilience.
Resiliency provides owners the chance to stay as usually as doable throughout an outage, with a battery storage resolution that works with solar power to harness and retailer power from the solar. There is a rising marketplace for resiliency. In truth, in accordance with the Wood Mackenzie/SEIA US Solar Market Insight® report, roughly 18% of solar options that can be offered this 12 months will embody battery storage, and that projection is predicted to rise within the coming years.
But promoting a extra complicated complete home clear energy resolution with a dearer upfront funding to cost-conscious solar clients may be difficult. Installers ought to have interaction clients in a approach that outlines current prices, thoughtfully addresses the distinctive wants of their home, and clearly communicates the speedy and ongoing worth that can assist them maximize their energy resolution. And installers have to make their case with out resorting to scare ways or an aggressive upsell.
Selling to cost-conscious owners
The extra complexity of solar + battery storage options is offset by the speedy safety of backup resilience and the constant promise of long-term financial savings. The outdated oblique fashions of incomes credit and exporting extra solar energy again into the grid are fading. Whole-home options are delivering extra direct advantages, and utility price buildings are rising price financial savings for battery storage. Now owners can generate their very own energy, retailer it, and eat it after they want it most optimized for the best way they stay.
With a solar + battery storage resolution, owners can benefit from price arbitrage to maintain prices low. This means seeking to batteries to retailer extra energy produced by solar in the course of the day when it’s least expensive and utilizing that saved solar energy when the grid is costliest, which is usually in the course of the early night.
Successfully introducing solar + battery storage options to owners in the end comes all the way down to delivering a extra considerate and efficient buyer expertise. Resilience, price financial savings, effectivity, and management mix to make a compelling case at a time when curiosity and demand proceed to rise.
Finding the correct resolution for the patron
So, what’s one of the best battery storage for shoppers? Like most issues in life, it relies upon. While no equation can unerringly prescribe what to promote to every buyer, there’s an easy approach to consider it, and all of it comes all the way down to what the shopper values extra: backup power vs. financial savings.
For shoppers who worth flexibility and wish to tailor a system to their wants, they need to take into account a modular system like Generac’s PWRcell. This system has a high-power output however supplies flexibility for owners who don’t wish to get locked right into a fixed-cell battery. With Generac, they’ll alter a modular battery’s storage to fulfill their desired finances and way of life wants.
Consumers who care most about sustaining their way of life throughout a power outage must be most involved about resiliency. For them, battery dimension issues. They could desire to go along with a 6-cell battery, which has the next power output that can assist them run extra hundreds.
Consumers who’re extra price-sensitive and seeking to extract the utmost worth of their system could wish to use a smaller configuration with a 3-cell battery. This battery can have much less capability however will have the ability to retailer or discharge unused energy again to the grid and offset a number of the excessive prices of electrical charges.
For probably the most environment friendly use of their battery, shoppers ought to benefit from load administration which optimizes energy use by prioritizing important hundreds, avoiding pressure on the power grid and minimizing prices.
No matter which resolution the patron goes for, installers have to set expectations with shoppers. Whether their battery is massive or small, shoppers must be conscious that in an outage, they’re in backup mode. They can stay near regular however should be sensible about what they select to power and when. To assist them perceive how you can finest stay on backup, they need to take into account what electrical home equipment use probably the most energy and decide if they’ve sufficient battery to assist it. For occasion, if they should run their dryer, they need to guarantee their battery will nonetheless have sufficient energy to power the remainder of their home.
The complete image
Again, offering one of the best complete home energy resolution for purchasers comes all the way down to their wants and what’s going to provide them one of the best expertise. For Generac, the deal with expertise extends all through your entire lifespan of their system, not simply on set up day. In the longer term, battery storage will probably be an inevitable a part of the solar package deal, as a result of it’s the important thing to offering clients with one of the best long-term expertise.
We can’t straight keep away from the chaos of crucial climate occasions or the uncertainty of grid outages. But we may help shield in opposition to them and assist keep away from high-energy prices. With a clear complete home energy system, shoppers can lower your expenses, assist shield the planet and keep their existence throughout an outage.
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